Benefit Cosmetics Make Up

Benefit Cosmetics co-founders, Jean and Jane Ford, are identical twins. Born in a small Indiana town, it became apparent very young that they were a real team. Jean used glowing fireflies to create face paint. Jane spent hours counting raisinettes. She’d bite them in half and trade them for equivalent sized M&M’s.

In 1976, they opened their first make up boutique called The Face Place. Between their passion for make up and their wild sense of humor, The Face Place became an instant make up hit. They developed the original products Benetint, Lip Plump, and Ooh La Lift. The names speak for themselves and were instant make up hits.

In 1990, The Face Place was renamed Benefit. Initially, there were five boutiques in the San Francisco Bay Area. Soon, the word spread. Here was a make up company producing high quality products with hilarious names. Benefit soon opened cosmetic stores in New York and London. It has grown to 650 boutiques worldwide. They produce an extremely interesting catalog, have an extremely lively store presence and produce products that are both fun and effective in solving all your make up needs.

Benefit has a tremendous following of women of all ages who are looking for fresh solutions to everyday general problems. If you’re in the market for cosmetics, you can get the exact make up product you need, while always getting the unexpected. That’s what it’s all about… Benefit Cosmetics.

 Benefit Cosmetics